We’re on a Mission

We believe designers can and should do more than create pretty pictures.
The way we craft communication shapes the world around us, and it’s our responsibility to ensure that direction is a positive one.
We’re here to help you build a sustainable business that leaves a positive mark—not just a footprint.

Our Values

Balancing Vision, Function and Customer Needs

Design at Studio Vinea is about striking a balance—between respecting tradition and creating for the future, between beauty and functionality, and between your brand’s vision and your customer’s needs.

With a focus on quality and a willingness to adapt to every client’s unique challenges, we craft designs that are built to last. From single pieces to scalable brand architectures, our work blends creativity, empathy, and modern tools like AI to create solutions for people, not just trends.

Sustainable Design Choices

Sustainability is a journey, and we’re committed to walking it alongside our clients. At Studio Vinea, we prioritize thoughtful design choices that reduce waste and encourage smarter production methods.

While we don’t claim to have all the answers, we believe in asking the right questions and making eco-conscious decisions that align with your brand’s goals. Together, we create designs that are appealing, responsible, and built to evolve.

Purpose-Driven Brand Experiences

We believe great brands are built through collaboration and thoughtful strategy. Whether you’re refining your customer journey, exploring creative ways to connect with your audience, or planning a live experience, we help you map out every touchpoint with intention.

From packaging to events and beyond, we work with you to create cohesive, impactful brand experiences that feel authentic and memorable—always grounded in your values and built for growth.

Behind the Studio:
Our Founder’s Background

MAREN ODENTHAL • FOUNDER & DESIGNER • COLOGNE

Hello, I'm Maren, the founder of Studio Vinea!

My journey began in 2007, working on large-scale brand experiences for companies like Adidas, Cadillac, and Volkswagen. These experiences taught me to design holistically, thinking beyond just visuals.

In 2020, during the pandemic, I launched Knitterista as a passion project. Running a small business solo gave me valuable insight into the challenges small business owners face. This experience deepened my approach to design and sharpened my understanding of what it takes to make a brand truly succeed.

Now, at Studio Vinea, I help passionate business owners create authentic, purpose-driven designs that elevate their brand and connect with customers.

I can’t wait to connect and hear your story!

  • With Maren, there’s always more to it. Many can create pretty pictures—she can too. But for her, it’s not just about having fun with the work; it’s about the passion to create real communication through her designs. Ah, I love working with her.

    Michael Veidt-Molzberger

  • I really enjoy working with Maren. She brings a lot of creativity and expertise, often seeing things from a different, fresh perspective, and she gets straight to the point. She’s a real team player—and she’s genuinely funny.

    Andreas Horbelt

We are committed to sustainability, not just in words, but in practice.

  • Banking with Purpose

    We’ve chosen to bank with Triodos Bank, known for its commitment to sustainability and supporting positive change.

  • Offsetting Carbon Emissions

    We offset our carbon footprint with the help of klima.com, supporting a diverse mix of projects that work toward a greener future.

  • Eco Power for Our Office

    Our office runs on eco-friendly power, minimizing our energy consumption's environmental impact.

  • Working Remotely

    To minimize travel, we work remotely from our home offices, reducing our overall carbon footprint and supporting a flexible work culture.

  • Digital-First

    We embrace digital marketing strategies and connect with clients via chat and email as long as possible, while minimizing unnecessary print materials.

  • Life Long Learning

    We’re committed to continuously learning, evolving, and improving our practices, ensuring that we stay at the forefront of sustainability and design innovation.

Let’s Chat!

We believe in building relationships first, so let’s take the time to get to know each other. Whether you have a quick question or need guidance on your next project, booking a call is the easiest way to start a conversation.
Pick a time that works for you, and let’s connect over a virtual coffee!