Naturfutter
Nestled on their headquarters island, Naturfutter is a small business with a big heart for pets. Known for their natural dog food, they have a unique setup—a couple of charming brick-and-mortar stores complemented by a growing online shop.
At their core, they’re creators of wholesome, high-quality dog food, paired with handpicked accessories and supplements from other trusted companies. Their audience? Thoughtful, well-informed pet owners who want only the best for their furry companions.
Services
-
Developed a cohesive, professional brand identity centered around their core values and unique mascot.
-
Guided the transformation with workshops, research, and a clear strategy for growth and scalability.
-
Delivered a detailed style guide to ensure consistency across all touchpoints.
-
Created updated packaging designs as part of a broader brand refresh.
-
Continue to support Naturfutter with design for marketing, website visuals, and more.
Challenge
Naturfutter’s DIY branding, lovingly crafted by the owner’s sister, had served them well in the early days.
But as the brand grew, it became clear their visuals weren’t matching their ambitions. Customers loved the products, but the presentation needed a major upgrade.
That’s where Studio Vinea stepped in.
Strategy Workshop & Concept Creation
We kicked things off with a deep dive into Naturfutter’s world. Through workshops and mood boards, we got to know their vibe, their values, and—most importantly—their mascot, Kuno.
As it turns out, Kuno is that dog—the client’s actual pet and the brand’s heart.
His silhouette was already woven into their existing logo. Changing it? Not an option. We could refresh, modernize, and finesse everything around it, but Kuno had to stay.
Armed with insights, we rolled up our sleeves and got to work on a rebrand that would balance professionalism with their signature warmth.
The end result? A total transformation.
We delivered a sleek new logo suite featuring Kuno’s beloved silhouette, with flexible formats for every application—primary logo, stacked versions, and even a stamp that became an instant favorite.
To bring the brand to life, we created a series of lifestyle photographs shot at the headquarters island, grounding the visuals in Naturfutter’s values and lifestyle. Featuring pet owners and their dogs in action, the imagery highlights the harmony between pets and their humans—underscoring the health benefits of a natural diet and the joy of an active, balanced life.
Re-Branding · Packaging
Packaging Design
The packaging design is where the glow-up shines brightest. It embodies a refined, natural aesthetic that speaks directly to eco-conscious pet owners.
We matched functionality with elegance through carefully structured labels that balance information and visual appeal. The timeless typography and clean layouts, create a sense of trust and transparency.
To add texture and charm, we introduced a subtle herb pattern that whispers “natural goodness” without screaming it. The color palette got an overhaul, replacing the loud hues with calming, organic tones that aligned perfectly with their ethos. And those cartoon-like animal icons? Replaced with sleek, minimalist silhouettes that match Kuno’s elegance.
The overall effect? A packaging line that feels premium yet approachable—sophisticated without being pretentious. It’s designed not just to stand out on shelves but to feel at home in kitchens, signaling quality and care at every glance.
Project Management
But how!? How did we manage a rebrand and overhaul 100 packaging designs without ending up in chaos?
The answer: a dynamic, living document.
This tool became the heart of our collaboration, keeping all packaging designs, updates, and feedback organized in one central place.
Paired with our weekly video chats, this document ensured everyone—from the Naturfutter team to external producers—was always in the loop.
No missed details, no confusion, just smooth, efficient teamwork that made this ambitious transformation feel effortless.
Impact
Naturfutter’s new look didn’t just win hearts; it opened doors.
The revamped brand immediately elevated their market presence, helping them secure partnerships with dealers across Europe. Now, they’re preparing to translate all product labels into multiple languages, a huge step for a brand that once started with a small shop on an island.
But the real jaw-dropper? Naturfutter is now in talks with a major drug store chain. Yep, the glow-up was so real it’s paving the way for larger-scale production, taking them from small-batch charm to a thriving business.
Their branding isn’t just pretty—it’s strategic, scalable, and ready to support Naturfutter as they keep climbing.
What Our Clients Say
„Working with Maren from Studio Vinea was delightful. The process felt so smooth and collaborative—every week, we made tangible progress, and the dynamic document kept everything perfectly organized.
I finally feel like our labels and materials truly reflect the quality of what we offer, and I couldn’t be prouder of what we’ve created together.“
Kathrin
FOUNDER, CEO • NATURFUTTER„Our new branding has completely changed the way I approach B2B collaborations.
I feel confident reaching out to partners, knowing we have a professional and cohesive identity that speaks for itself. It’s exciting to see how far we can grow, especially as we expand beyond Germany’s borders.“
Ralf
B2B & Online • NATURFUTTER